Google Adsense Principle of Passive Income Ecommerce Websites – Tool in Business Promotion Google Adsense : Principle of Passive Income Selling your book by Repurposing! Buy Levaquin FINDING GOOD MARKETING AGENCY How do I start an online auctions business How do I start an online auctions business? Tips on Web Design Introduce About POS software Improve Your Internet Marketing With Latest Ways zedaxis Improve Your Internet Marketing With Latest Ways! Introduce About POS software! How to Find Affordable Custom Web Site Design zed-axis "Tips on Web Design" Going the extra mile How to Find Affordable Custom Web Site Design! You Can Earn More Income with Google Adsense

Menu

Newest Articles
Top Articles
RSS Feed
Submit Article
Login
Signup
Article Count : 286138

Search Articles

Articles Main Categories

Advice
Animals
Automobiles
Business
Career
Communications
Computer Programming
Computers
Entertainment
Environment
Family
Fashion
Finance
Food
Health & Medical
Home & Garden
Humor
Internet Business
Internet Marketing
Legal
Leisure & Recreation
Marketing
Other
Politics
Reference & Education
Religion
Self Improvement
Shopping
Sports
Technology & Science
Travel
Writing

Subscribe

Receive alert message from us when new articles submitted to our site for free.

Syndicate

Bookmark Us

Our Partners

Free Articles

Home::Marketing

10 Effective Ways to Boost Banner Click-through

Author : Chee Wee
Views : 8

Banner advertising is one of the most widely used marketing
medium on the Internet. Though banner click-throughs have
decreased to less than 1.0% in the past year, it is still
possible to achieve reasonably good click-through of 3.0% and
above.

Below are 10 effective steps that I have successfully used to
help my clients boost click-throughs on their banner campaigns.

1. Employ Action Words

Use action words like "FREE" and "Click Here" in your banners.

Offering something "FREE" in your message attracts the reader to
click on your banner. Banners with "Click Here" teasers and
similar action phrases also increase click-through.

2. Use Short and Punchy Headlines

A short and punchy banner headline makes a difference. Always
load your headline with benefit statements - offer solutions to
the challenges that your customers face. If you sell diet
products, try "Lose 10 pounds in four weeks!". Work on a winning
combination of text and graphics in your banner ad.

3. Animated Banners vs. Static Banners

Animated banners usually outperform their static counterparts by
more than 100%. Surfers are more likely to notice banners that
are animated. Example: If you have the words "Click Here"
flashing in your banner, it will perform better than a static
version.

4. Adopt Better Designs

Many of us are not graphic artists. We can create simple banners
but it is hard to match the work of a professional graphic
artist. You should engage a professional banner ad designer to
create your banners. Expect to invest $80 per banner.

The standard sizes for banner ads are 400x40 pixels or 468x60
pixels. I recommend that you design a 468x60 banner. With the
clutter of graphics on most webpages, a larger banner has a
higher chance of getting noticed.

5. Try Trick Banners

These banners resemble Windows dialog boxes, scroll bars, submit
buttons or blue-colored underlined hyperlinks. They attract you
to click on the dialog boxes and scroll bars - which you are
already accustomed to doing with the Windows operating system. If
you use trick banners with short and punchy headlines, you can
get click-throughs above 10.0%!

6. Reduce Your Banner File Sizes

Reduce your banner file size to less than 15k. The last thing a
surfer wants is a slow-loading webpage. Most websites and banner
exchanges do not allow excessively large banners.

Create a fast-loading banner right from the start. Optimize your
banner file size through your graphic software or an online
graphic optimizer.

7. Rotate Your Banners Regularly

Always have 2 or more banners to promote each product. A banner
usually burns out after a surfer has seen it 3 times. They will
ignore (if not hate) banners which they see repeatedly. If your
click-through is steadily declining, then it is time to rotate
your banners.

8. Target Your Banners

Place your banners on websites visited by your potential
customers. If you promote gourmet coffees, place your banners on
sites targeted at gourmet coffee drinkers. The quality of leads
generated are higher, and more likely to result in sales.

Running your banners on targeted sites generally yield higher
click-throughs and return-on-investment (ROI). You are reaching
people who are most interested in what you have to offer. Of
course, you can try websites with general audience if they
generate substantial ROI.

9. Monitor Your Banners' Performance

Make it a point to check on your banners' performance every few
days. Monitor the click-through rate. The click-through tells you
how well your banner performs. Most banners fetch a click-through
of between 0.8% to 2.0%. If your banner gets more than 2.0%, it
is doing a pretty good job.

By monitoring your banners' performance, you can kill under-
performing banners before they waste away your advertising
dollars.

10. Do Your Mathematics

Do your mathematics for each banner advertising campaign.
Calculate the cost-per-visitor, cost-per-sale and return-on-
investment ratios.

For example: If a website charges you $20 per thousand
impressions ($20/CPM), and you get a 2.0% click-through (20
visitors), your cost-per-visitor is $1.00 ($20 / 20 visitors).

And if 1 in every 10 visitors buys your product, your cost-per-
sale is $10.00 ($20 / 2 sales).

So if each sale of your product produces a gross profit of $15,
then your net profit per-sale will be $5.00 ($15 gross profit -
$10 cost-per-sale).

Your return-on-investment (ROI), before non-marketing expenses,
is 50.0% ($10.00 total net profits / $20 investment). This
campaign is profitable!

Try advertising on different sites or using different banners.
Find the winning combination(s) that can yield the highest ROI.
Comparing Deal A which yields an ROI of 20% to Deal B that yields
60%, your advertising dollars work three times harder (and
profitable) with Deal B!

About the Author

Chee Wee is a professional Internet Marketing Consultant.
Visit his website for lots of powerful online marketing
tips and articles. Go to http://www.InternetMarketingFocus.com

Popular Articles

Latest Articles

· Purchase online subscription | Buy online Subscription
· 11 Proven Methods For Maximizing Your Business By Using The Magic Of Autoresponders
· Excellent Home based Christian Business Opportunities
· Green Giant Arborvitae - A Plant Superstar
· Choosing & Applying The Perfect Make-up Foundation
· GPR83: A Novel Treg Expressed Cell Surface Marker
· English in Malta
· Choosing A Domain Name Effectively
· Emerald Green Arborvitae for Lahaska Pa.
· Cool Tattoos
· Watch What You Say
· How You Can Create Advertising That SELLS!
· A Few Daylily Facts: Makes Growing Daylilies A Snap!
· "I Built a Better Mousetrap"-- Advice on Protecting Your Cre
· Is The End Near for The Computer Mouse in The Age of The Touch Screen?
· "8 Key Actions for Protecting Your Privacy Online"
· How Much Rent is Too Much Rent?
· How To Write Killer Sales Letters
· "Fruit Baskets" the most Unique Incredible Edible Gift Of Al
· "How to become more creative in three easy steps
· 10 Ways to Celebrate Memorial Day
· How To Become An Author, 5 Winning Strategies and Tips
· Get a Job in the Medical Field Without Going to School
· A Definition of Coaching
· Fantasy Baseball - Why Traditional 5x5 leagues are outdated.
· Loan Origination System Goes Digital in The Electronic Age
· " 8 Simple Ways to Defend Yourself Against Evil Doers Both O
· A little exercise is a healthy Weight Loss Plan
· Enterprise Search- the Key Element to Knowledge Management
· Moving Your Business To The Next Level
· "5 Ways to Drastically Improve Your Resume in 10 Minutes
· Top 10 Questions and Answers on Atkins Diet
· 2006 * AVN Award Nominations * ( Adult Video News ) * Announced 11-23-2005
· 10 Tips For Being A Better Seller.
· Quiz: Are You Ready for a Roommate?
· Why Offshore Outsourcing to India?
· Benefits Of SEO
· A Space Junk and Meteorite Hunting Site
· How To Emotionally-Charge Your Sales Letters To Boost Sales
· Find Nail Salons, Nail Technicians & Training Courses
· Advertising vs Sponsorship
· Are Your Backlinks True?
· Great Plains Sales Order Processing and Invoicing Modules â€“ Tips For Consultants
· How to Dial Up a Recycling Solution for Your Cell Phone
· Find Make Up Suppliers and Make-up Artists on Beautyfinder.co.uk
· Use Article Marketing to Promote Your Website Effectively Writing Articles
· SearchJohn.com International Search Engine
· How Coaching Changes Lives
· Enhance Gardening With Hydroponics Breakthrough
· DUAL PANE WINDOW GLASS REPAIR

· Blogging Tips Before Starting a Blog
· Some Great Ways to market E-book!
· Museums In Jaipur
· Places of Tourist Attraction in India
· Museums In Agra
· Rajasthan Forts Palaces
· Tour To Goa
· Rajasthan Travel Guide
· Royal Rajasthan Holidays
· Restaurants in Agra
· Kerala Travel Tips
· Kerala Temples
· Kerala Houseboat Cruises
· Kerala Honeymoon Tour
· Kerala Beaches
· Freight Shipping
· Kerala Backwaters Tour
· Kerala Ayurveda
· Jaipur Travel Guide
· Jaipur Silver Jewellry
· Jaipur Handicrafts
· Hotels in Udaipur
· Hotels in Agra
· Hotels in Rajasthan
· Hotels in India
· How to Reach Kerala
· Rajasthan City Hotels
· Hotels in Kerala
· how to reach Rajasthan
· Jaipur Excursions
· Fairs and Festivals in Jaipur
· Hill Stations in Kerala
· Holy Places In Agra
· Goa Beaches
· Goa Temples
· Goa Waterfalls and Lakes
· Hotel in Jaipur
· Goa Tourist Attractions
· GoaCulture
· Gardens In Agra
· Christmas shopping
· Christmas Information
· Car Coach Rental In Rajasthan
· best time to visit Jaipur
· Cities in India
· Festival In Agra
· Forts and Palaces in Agra
· Kerala CityGuide
· Kerala Travel Guide
· best time to visit Jaipur

Related Feeds

10 effective ways to boost banner click-through
possible to achieve reasonably good click-through of 3.0% and above. below are 10 effective steps that i have successfully used to help my clients boost click-throughs on their banner campaigns. 1. employ action words ...

Happy Business: 10 Psychological Triggers To Get Your Prospects To ...
Note: Avoid flash, gaudy graphics and colors at all cost. Now, check out my top 10 'Psychological Triggers' to get that elusive banner 'clickthrough'. 1. The words on your banner should 'hook' and lure the reader to take action. ...

Seven ways to boost your click through rates 25-50% Â« Lightspeed ...
mer om deras undersÃ¶kningar: http://www.marketingsherpa.com En artikel som analyserar resultatet: http://lsvp.wordpress.com Av: Robert 2008-10-16 | Kategorier: Design, Reklam Etiketter: Banner reklam, [...] message ...

understanding internet banner advertising
banner ads are a numbers game. the industry standard click through rate for online advertising in general is around .5%. not 5%, but .5%. doesn't sound very encouraging for your banner ad campaign, eh? well, there are ways to ...

Understanding Internet Banner Advertising
The industry standard click through rate for online advertising in general is around .5%. Not 5%, but .5%. Doesn''t sound very encouraging for your banner ad campaign, eh? Well, there are ways to significantly increase the CTR of any ...

What you need to know about email marketing
Opt-in email visitors rank third and banner click through visitors usually rank fourth. However, among all of these groups a large proportion will be buy later customers - so following the advice in this article will boost your sales ...

10 Blog Promotion Tips
Links Help In Several Ways. Building inbound links is a priority for most bloggers, and for good reason. They drive click-through traffic from other blogs, they increase your exposure around the blogosphere, and they help to boost your ...

Making Money with Articles: Becoming an Affiliate If you can both ...
There are several ways so 10 business ideas fair and endorse your website, one of them mortal though banner classified ad.What Banner Ads Can Do For YouBanner ads can help give visitors from others spot to your own. ...

16 Proven Ways to Grow Your E-Business
We wonâ€™t kid you â€” companies have had mixed success with banner ads. Many online shoppers say that they ignore them. Indeed, only 3.2 percent of online advertisers surveyed by Forrester Research said that banner ads were effective in ...

Internet Marketing: Online Advertising: 10 Flaming Hot Ways To ...
Test and redesign your banner ads till you get your desired click through rate. Once you do, join many banner exchanges and buy ad space. 6. Use holidays as a reason to get free publicity. Write a press release or article about the ...

10 Effective Ways to Boost Banner Click-through

Related articles